I'M
shrikant damani.
Marketeer and a
Chartered Accountant
Experience
2022 to present
SCALENUT
Manager - Growth
'Never stop learning' is the mantra that I have been embodying in my time at Scalenut. I have had the opportunity to learn, first hand, how a SaaS product is built, marketed, and improved. I have learned how to write engaging copy, learned the first principles of website designing, prompt engineering, and believe it or not - coding! Yes, this Chartered accountant turned marketeer turned prompt engineer can debug code. I can't quite code yet but never say never!
2021- 2022
FUTURE CONSUMER LIMITED
Assistant Manager - Marketing & Branding
'Nothing is permanent' is the lesson that I learned at FCL. Not your highs/lows, your job, or even your company. At FCL, I managed the strategy and development for brands such as Karmiq, Fresh & Pure, Ektaa, and Desi Atta Company. It was an incredibly enriching experience that was abruptly cut short due to an unprecedented force being applied by the invisible hand.
2021
VISHVARAJ ENVIRONMENT PVT LTD
Manager - Chairman & Managing Director's Office
After a bitter-sweet COVID-19 infested graduation - it was time to get back to the corporate world, albeit in a different department. At Vishvaraj, I was tasked with the formulation of a PR strategy focused on revamping the digital presence of the company along with providing strategic counsel to the C-suite for new business opportunities and potential investments.
2019
HAPPILY UNMARRIED PVT LTD
(Ustraa)
Marketing Intern
It was time to marry the theory I had studied at my first year of MBA with the live environment of working for a company. At Ustraa, I had the chance to conduct primary research in order to garner consumer insights and to study consumer behavior. I also had the opportunity to conduct a feasibility study for a potential product and recommend future course of action for the same.
2018-2019
TDKR Technologies Pvt Ltd
(a.k.a. Kasa Kai Mumbai)
Marketing Associate
After a rewarding experience at an MNC, it was time, in my career, to experience the world of start-ups. At Kasa Kai Mumbai, I got the opportunity to conceptualise and execute numerous cultural events across the city - ranging from sports events to exclusive Game of Thrones screenings.
2016-2018
Morgan Stanley
Associate
I had the privilege of experiencing how a multinational corporation operates and was one of the Risk Managers for MS's proprietary hedge fund platform known as 'Fundlogic SAS'. Incidentally, I was exposed to the marketing/business side of things for the first time which absolutely enthralled me and defined my career path going ahead.
2013-2016
KARNAVAT & CO
Article Associate
I had the opportunity to work with companies across various sectors including banking, manufacturing, retail, service providers etc. wherein I conducted audits (Internal, Statutory) based on comprehensive audit plans.
EDUCATION
MBA
PGDM -C
A two year residential MBA programme specialising in Marketing & Communications. Graduated in 2021.
CA
Chartered Accountancy
Qualified as a CA in 2016. Cleared all 3 levels (CPT, IPCC, and Final) in the first attempt.
Graduation
B.Com
Graduated in 2015 from Mumbai University.
CONTACT
Hey!
If you liked my journey and want to have a conversation about the same, do reach out.
I also write a blog where I write about maths, philosophy, movies and other things that interest me, do check it out!